Announcing the Xiaomi × Gran Turismo Collaboration
On 7 June, Polyphony Digital announced a collaboration between Xiaomi and Gran Turismo.
Headquartered in Beijing, China, Xiaomi announced their entrance to the EV market in 2021 before announcing their first production EV, the SU7, in 2024. Their flagship sports model, the SU7 Ultra, is able to produce the equivalent of an astounding 1500 horsepower.
Additionally, the SU7 Ultra Prototype was developed to set records on the Nürburgring Nordschleife and attracted the attention of car fans from around the globe when it set a new lap record for 4-door EVs at 6:46.874.
Xiaomi’s next project will be the production of a 'Vision Gran Turismo' car together with Gran Turismo.
Also, as part of this collaboration, the Xiaomi SU7 Ultra will be coming to 'Gran Turismo 7' in a future update.
Xiaomi Group Founder, Director and CEO Lei Jun
"I feel very much the same as Kazunori Yamauchi in his grand philosophy of creating a better human society through the use of technology. At Xiaomi, we also aim to use technology to allow people to enjoy a beautiful life with technology, so these philosophies align with each other. The Gran Turismo series is world famous for providing the highest level of quality and experiences, so I am very happy that the Xiaomi SU7 Ultra will be featured in Gran Turismo. I hope that many GT players and lovers of car culture will take the time to experience the allures of this high performance, intelligent vehicle that represents Xiaomi. The Chinese automotive industry has experienced rapid growth in recent years, so I hope that in the near future we will see many more Chinese cars in Gran Turismo."
Gran Turismo Series Producer, Kazunori Yamauchi
"I’m very happy we will be beginning a collaboration with Xiaomi. In the rapidly developing Chinese automotive industry, we saw Xiaomi, a new manufacturer, move from smartphones to appliances, to wearable devices, creating a smart ecosystem that covers every aspect of daily life, and the most important piece of that, the car, creating the SU7. Then at the same time, creating the SU7 Ultra Prototype and seeing them break the record on the legendary Nürburgring, I was deeply moved by their courage, inquisitiveness, passion, and the industriousness to make it all happen. I have sincere respect for them. These all deeply resonate with our mindset at Gran Turismo and Polyphony Digital."